“Creative Six-Stringing Into An Electronic Sonic Backdrop” — Guitar World, 2020

“Gets The Party Going” — BraveWords, 2020


Santa Monica, CA – November 11, 2020 – ASHBA, world-renowned producer, songwriter and multiplatinum recording artist, creatively combines multiple genres with EDM into one unique, explosive sound as he continues his adventurous journey into an exciting genre. Now, ASHBA, one of the rock industry’s most technically brilliant guitarists, brings holiday cheer to the dance floor with his new single, “A Christmas Storm.” An instrumental mashup of holiday classics such as “God Rest Ye Merry Gentlemen,” “Carol Of The Bells,” “Joy To The World” and “Hark The Herald Angels Sing,” the song is mixed and mastered by three-time Grammy® nominee Luca Pretolesi of Studio DMI (Steve Aoki, Diplo, Lil Jon). “A Christmas Storm” is available here.

Guitar World said of his first single, “Hypnotic: “Now, he’s thrown his hat into the ring of EDM, weaving creative six-stringing into an electronic sonic backdrop on his new solo track, ‘Hypnotic,’ which utilizes some creative kill-switching sure to get the crowds moving (when it's safe to do so).” His current single, “Let’s Dance,” definitely, as BraveWords said, “gets the party going.” 


LISTEN to “A Christmas Storm” by ASHBA (instrumental) here.

LISTEN to “Let’s Dance” by ASHBA Feat. James Michael here.

LISTEN to “Hypnotic” by ASHBA Feat. Cali Tucker here.

WATCH Let’s Dance” by ASHBA Feat. James Michael here.

WATCH Hypnotic” by ASHBA Feat. Cali Tucker here.

The videos for “Let’s Dance” and “Hypnotic” are produced by Dj Ashba, aka ASHBA, and directed and edited by KasterTroy.

ASHBA, signed to EDGEOUT Records/Universal Music Group/UMe, has brought together a formidable team for his project that includes Gavin Maloof, founding partner Vegas Golden Knights/Vice-Chairman, Maloof Companies; and Tony Guanci, EDGEOUT founder and label head.

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ASHBA, a world-renowned producer, songwriter and multiplatinum recording artist, has co-written or co-produced numerous hits for legendary artists ranging from Neil Diamond to Mötley Crüe. As a member of such notable bands including Beautiful Creatures, Sixx:A.M., and Guns N' Roses, he has captivated audiences for decades. With multiple chart-topping hits and millions of screaming fans around the world, ASHBA continues to push new boundaries with his music.

As the founder and CEO of ASHBA Enterprises, ASHBA draws upon his executive and entrepreneurial skills to run his many companies. He utilizes his longtime experience and expertise from years of developing his own brand in entertainment, multimedia, touring, and merchandise. Through ASHBA Media, a design and creative agency, he advises clients including Cirque de Soleil, hotel, hospitality, and entertainment industries to create state-of-the-art custom props, themed environments for events and exhibits around the world.

ASHBA considers Las Vegas his home and has been a resident for nearly 10 years. His business and operations are all headquartered in Las Vegas.

November 11, 2020 — Dj Ashba